Background

Online dating can be an ugly place. In fact, over 60% of single women have been sent a dick pic. With a mission to make online dating friendlier, the dating app Plenty of Fish (PoF) decided to take a stand against dating’s ugliest behaviour.

Creative Idea

To combat dick pics we created The Gallery of Dick Pics. Only our virtual exhibit was full of pictures of single guys from the app named Richard. Why Richard? Because in North America the name Dick is short for Richard.

The Execution

The Gallery of Dick Pics takes its inspiration from photography exhibits. The first thing visitors see when entering the gallery is its mission statement. To help curate the experience we divided the Dick’s into different thematic rooms - like big, hairy, sensitive and so on. Each Dick also has a personal bio under their picture. The experience ends with a typical exhibit-style gift shop.